About Us

Our History

LD&B began in Harrisonburg, Virginia when Gene Diener and Jonas Borntrager started Diener and Borntrager Insurance in 1974. The Layman Insurance Agency, founded in 1952, merged with Diener & Borntrager in 1992 and the two agencies formed: Layman, Diener, and Borntrager Insurance Agency, Inc. In 2011, the agency re-branded and began conducting business as LD&B Insurance and Financial Services.

The LD&B Employee Stock Ownership Plan (ESOP) was formed in 2004 as a way to for Gene and Jonas to transition ownership to the employees. The vision behind the ESOP is for LD&B to remain locally owned and to ensure the mission and values continues.

Since the 1992 merger, LD&B has grown to almost 100 employees, expanded to seven locations, and increased its services through natural growth and acquisition while remaining independent and locally-owned. In 2011, the Financial Services division was introduced; and in 2013, the Flexible Benefits division was rebranded to LD&B Benefits Administrators. One year later, the Employers Health Risk Consortium (EHRC) was launched with 14 clients; since then it has grown to 70+ clients, serving 6,000 total members!

Our Mission

To provide insurance and financial solutions with the ultimate
goal of making a contribution in the communities we serve.

We live out our mission in various ways. Supporting our communities is important to us because our communities have supported us and contribute to who we are. To see more of how we support our communities, visit the LD&B Cares webpage. Beyond our local communities we also partner with and support various globally impacting organizations.